Surrounded by a lagoon and white-sand beaches, Dusit Thani Maldives is set in Baa Atoll in the Maldives. Encircled by a stunning 360 degree living house reef and a turquoise lagoon, it blends graceful Thai hospitality with unparalleled luxury settings.
Dusit Thani Maldives is famed for its beauty, its unique setting and the high level of hospitality offered. Recognising the increasing significance of personalisation in the luxury segment, the team sought a way to elevate the guest experience and feature the uniqueness of the guest experiences through user generated content.
Dusit Thani Maldives engaged Local Measure to discover guests at the resort whom they can engage with and amplify social content across their digital properties. Through Local Measure the hotel found that 78% of the content made no direct mention of the hotel (both social handle and hashtag), meaning these conversations were missed by other platforms.
“Local Measure helps us understand the guests onsite experience in real-time. Having access to these conversations allows us to engage and enhance guests’ experiences while still on the property.”Leani van Tonder, Marketing & Communications Manager
Between June to December 2016, Local Measure helped the resort to surface 4,986 social posts. The hotel was able to discover social conversations and valuable feedback about their resort, including those about their popular restaurant.
By consolidating all social media engagement tagged to their property, Local Measure gave Dusit Thani Maldives a greater visibility of the guest experience in real-time.
The resort was able to listen to the guest experience at different stages of the stay, from check-in to check-out, and communicate with visitors concerning the quality of room amenities, food and other facilities directly from Local Measure. On top of that, they were automatically alerted when influential guests posted content at the resort, when guests celebrated their special occasions and when any feedback was written about the resort.
Dusit Thani Maldives promoted guest content on their official website using Local Measure’s UGC gallery, which helped to promote their brand and encourage online bookings. From June to December 2016, there were 62,300 views and 28,745 clicks on the gallery. The brand benefits through the testimonial of great pictures taken by their guests and increased engagement on their site. Since the launch of the gallery, site visitors spend an average of 1 minute and 39 seconds on the page, that’s 43% more time than before the gallery launch.
“The user-generated content we showcase is really valuable, as it allows us to share the best experiences at the hotel through the eyes of our guests.”Leani van Tonder, Marketing & Communications Manager