Learn how to structure your social media guidelines for different functional teams and what you need to include in each section.
Guide
How to Develop Social Media Style Guidelines
A good social media style guide should encourage staff to engage on social media, while helping them understand the brand's objectives. Too often, social media style guides are excessively lengthy and complicated to be useable by front-line staff. This guide will show you how to structure your social media guidelines for different functional teams and what you need to include in each section.
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