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“Volunteer To Promote Volunteering” – Leo Burnette Melbourne – 2012
This campaign aimed to encourage players in the media industry to donate some of their campaign space and media resources to advertise the ‘Seek Volunteer’ website – which was created to help find volunteers for all Australian Charities. Thanks to the immense amount of resources provided by both organisations and individuals – the number of people volunteering rose 557% in one month… An awesome result from the campaign.
Metro Trains Melbourne
“Dumb Ways to Die” – McCann Melbourne – November 2012
This 3-minute video went viral within 24 hours of it’s launch in November 2012. It’s part of a campaign that aims to reduce the number of accidents on the Metro Trains rail network in Melbourne. Today, it has over 41 million views and was made the TED list of ’10 Ads worth spreading’.
“Signed Finds” – George Patterson Y&R Sydney – February 2012
The 2012 ‘Signed Finds’ campaign had some big names in Music autographing and donating items of their clothing, to be hidden in one of Australia’s St Vinnies stores. The lucky individuals who found them posted a photo to the campaign’s Facebook page, where clues were also revealed. In 2013, the campaign is aiming for a sporting theme, supposedly starting in late March. A great way to get individuals into Vinnies stores and buying items to support the charity.
“Bus Stop Shop” – Posterscope – January 2013
Earlier this year, around 100 bus stops across Australia were transformed into mobile supermarkets, to get people shopping on-the-go. Customers used the Woolworths App on their smartphones to scan products, and add them to their shopping lists. They could either pick up the groceries in store, or have them delivered to their front door. A really clever way to get people using the Woolies app, from anywhere!
“Joyville Special Delivery” – Saatchi & Saatchi Sydney – March 2013
This delicious campaign was all about joy and chocolate. By registering a unique code, popping an interactive balloon and simply writing ‘what makes you happy’ on the Cadbury website/Facebook Page, individuals could go into the draw to win (what else…) chocolate! Met with lots of enthusiasm (and drooling).