When you think of top travel destinations around the world, Dubai is hard to ignore. Aside from it’s impressive urban landscape that includes the world’s tallest building, biggest shopping mall and largest man-made island, the city is a thriving and multi-cultural metropolis. Majid Al Futtaim is a Dubai-based Emirati company that includes 13 major entertainment and retail focused hotels, serving 1.6 million guests annually.
We conducted a 16 month study that examined 56,000 customers across 75 hotels, and found that hotels who engage with their guests see a higher return rate in these guests than those guests who aren’t engaged digitally. In fact, they’re 40% more likely to return to the hotel.
Our CEO, Jonathan Barouch, pointed out the significance of these results and the potential impact this can have on guest management. “The study clearly demonstrated the positive impact on repeat visitation for innovative hoteliers who used our platform to connect with their guests.”
“We’ve been telling our hotel clients for a long time that during-stay engagement and real time reputation management is just as important as a hotel managing post stay reviews. It’s nice for us to now be able to back this up with data that shows those forward thinking hoteliers who connect with guests when they are on property see improvements in their bottom line.”
Click on the image below to see the full study.