News distribution has come a long way since the days of town criers heralding the latest in doom and gloom. While some still opt to read the paper on the way to work or over breakfast, many have turned to their mobile devices to keep informed of global and local current events.
Reuters Digital Report for 2014 has revealed an increasing trend towards mobile devices being the preferred method of news consumption. Desktops are being set aside for smartphones and tablets, and people are often relying on multiple devices to keep up with current events. Close to 40% of users across the world are using two or more devices each week, with the smartphone being preferred by 20% of people.
Yet while most sites these days are optimised for internet browsers on mobile, many users prefer to use news apps to access their stories – a result which may also explain in part why people are turning to fewer news sources when they browse on their phones.
This move towards the digital hasn’t changed everything about the way we like our news. Though many stories are now embedded with videos and graphics, 70% of readers would still rather see stories presented in text than video format. Reasons range from slow loading times, to people preferring to watch visuals on a bigger screen.