With the arrival of the New Year comes the onset of New Year’s Resolutions. We continuously set ourselves goals to achieve and rules to adhere to that become half-hearted chores by the middle of the year, and (more often than not) we end up writing them off entirely.

Most of us are discouraged from continuing by the belief that it’s not worth pursuing if it’s not done perfectly the first time. This attitude can apply to businesses and brands as well, although the stakes are higher. It’s altogether easy to abandon an idea as a failure, rather than trying to take a different approach in achieving it. After all, the idea itself might be a good one – but they way you’re going about it might not be.

These are pivotal moments, not just in the sense that they are potential game changers, but because they can provide the space for growth. When it comes to it, you always have a choice, throw in the towel or change direction.

The question is, are you willing to turn a failure into a success?

Here are a few tips to help you figure things out.

Know when to admit it’s not working

It’s been a while since you’ve implemented your exciting new plan. You’ve been putting in the efforts and resources, but the results aren’t up to scratch. Don’t continue struggling on when things aren’t turning out the way they should. The sooner you can admit that it’s not the right thing for you, the sooner you can invest your time and energy into something that is.

Take a break

Step back from it entirely. Take a moment to relax and indulge in something enjoyable that you haven’t done for a while. The time away from constantly stressing will give you time to recuperate and help you think about things in new ways.


Ask yourself a few questions. What were you trying to achieve? How were you doing it? Examine your process, the way things were expected to perform and what happened in reality. Sometimes the problem lies in execution, you might have the right idea in mind but go about it the wrong way. In many cases, tweaking your approach can yield different results. Otherwise…

Redefine your goals

Ask yourself if what you’re trying to achieve is really profitable or manageable. You might be asking too much of yourself, or trying something that will, in the long term, cause more problems than it will benefits. Is the effort proportional to the results you’re trying to achieve? Sometimes goals become outdated or need to develop in accordance with your needs or those of your customers.

Have you set any goals for 2015?