1. Content is King
With Google’s new search algorithm ‘Hummingbird’, the concept ‘Content is king’ really hits home. This update focuses on evergreen content (content that is perpetually relevant) which generally requires lots of research and work. Thus, the quality of your content becomes even more important – so be sure to provide exclusive and relevant content. Updating old blog posts is a good way to keep articles relevant in the long-term.
2. Choose your keywords
Keywords are an important part in your SEO strategy, as they help to define your products or services online. Try to focus them by honing in on your niche, taking care to be specific. Once you’ve selected a few keywords, use them as much as you can in your content, your domain name, URLs (it’s way better than to keep them with just random numbers), and in your pictures (image title, alt text, description). If you need a little help, Google also provides a free tool to help you choose relevant -but also misspelled keywords.
3. Keep your domain name
With all these new extensions that appear for domain names, you might be tempted to change yours – but the best thing is to keep it! Search engines take into consideration how long you’ve been using this domain name, and the older it is, the better. The .com extension is best for international websites, whilst com.au extensions will come up under the ‘Pages from Australia’ search engine filter.
4. Get mobile optimised
With technologies constantly evolving, it may be tempting for you to use bigger photos, longer videos or more complex layouts on your website or blog. But there is a shift toward mobile, 65% of Australians have a smartphone, and are browsing on the run. So try to lighten your website from too much tasking content, keep your videos short and images mobile-friendly. Implement a responsive website/blog layout to maintain your design aspects across different sized displays.
5. Be consistent
Every time Google crawls your website it updates the informations related to it. Aim to post often and regularly so it will crawl your website even more frequently. Keeping up to date on fresh and new content is a good way of doing that. To be sure that we don’t miss any important information, our team use Feedly as our condensed online reader.
6. Link it up
Don’t forget to link your website, blog and various social profiles all together – you can instill even more credibility towards your SEO. Even embed your social links and feeds on your website/blog to help people connect with you easier. Share blog posts across your social profiles after publishing them, to get your followers seeing your newest content.
Hopefully these 6 tips will help you enhance your SEO – and bring more effective communication between you and your online audience. If you use WordPress like us, try to use one of their SEO plugin which ease you a lot in all this long process. You can also use Hubspot’s tool to evaluate your website via a score, and a list of what you’ve done correctly and what you should do to improve it.
Written by Tracy Benillouz