While the wellness industry continues to expand, the specific trends that drive a large share of the revenue are constantly changing. Just as people become bored with one thing, a new product, practice or diet takes over. So, what will the hot workouts of 2018 be, and what new foods will be taking over our Instagram? See our trend round-up below.

We gathered research from Google Trends, ACSM’s Health & Fitness Journal, and data from hotels since wellness isn’t something that’s left at home when people travel. Using a data sample from over 200 hotels, Local Measure found that there were 1.8x more fitness mentions on social media in 2017 than in 2016 and 2.3x more mentions of detoxing from hotel guests.

The top wellness trends for 2018

1. Wearable Tech

Loved by the tech crowd and the fashion crowd, wearable tech has finally become mainstream after a shaky start. Tracking your fitness progress has never been so addictive. This is now the most popular fitness trend according to ACSM’s Health & Fitness Journal.



2. HIIT Training

HIIT training involves alternating short, intense exercises like box jumps, burpees and weighted lunges with less intense recovery periods. The main benefit is that it burns a high amount of calories in a short period of time.


3. Buddha Bowls

Huffington Post declared 2017 the year of the Buddha Bowl – colorful, healthy #plantbased bowls of veggies, seeds, and grains arranged into neat sections, making them highly Instagrammable. Backing this up, Innova Market Insights reported a CAGR of +63% for product launches with a plant-based claim from 2011-2015

4. Wellness Coaching

According to the American College of Sports Medicine’s ninth annual Worldwide Survey of Fitness Trends, health and wellness coaching first emerged as a trend in 2015 and it’s not slowing down. Now that people are commonly accessing a range of health specialists, a wellness coach can provide holistic management.


5. Gut Health

Have you been noticing more kombucha, kimchi and sauerkraut around these days? That’s due to the role of bacteria in gut health, which is linked to everything from Alzheimer’s, immunity, and obesity. A Google Trends analysis (June 2017) showed ‘gut health’ as one of the most growing search terms when it comes to managing health through food.


6. Silent Retreats

The hardest thing to achieve for many is silence, thereby making it a luxury that people will gladly pay for in the right environment. Silent retreats tie in with mindfulness, meditation and mental health. Spirit Rock in Northern California and Pacha Mama, Costa Rica are popular destinations for people who want to truly escape the modern world.


7. Sustainable Clothing

Fast fashion has been developing a social stigma over the years, while sustainable, organic clothing companies are now becoming more fashionable with brands like Everlane, Nudie Jeans and Back Label (the latter working in collaboration with Rocco Forte Hotels).



8. Sugar Detoxes

If there is one archvillain these days when it comes to food, sugar is it. Authorities on nutrition have even gone so far as to classify it as a drug like caffeine. To top it off, sugar is now also being cited as a leading cause of heart disease.

9. Adaptogens

Adaptogens are powerful substances that boost the body’s response to physical and emotional stress. Ginseng, Holy Basil, and certain mushrooms are a few. You’ll see them added to coffees and smoothies amongst other things.

10. Hot and Cold Spas

Some like it hot… and some like it cold. Infrared saunas are one the latest wellness trends on Instagram, while cryotherapy (where you enter a chamber of cooling nitrogen mist) is a craze blowing up with both celebrities and athletes. Local Measure found twice as many sauna mentions at hotel properties in 2017 compared with 2016.

To find out what trends are ‘out’ in wellness for 2018, checkout the full list.