Best Practice

Instagram Analytics

Instagram is an image based social media platform that allows users to post their experiences in photos and captions. As a fast and convenient way to share day to day moments, visual media is an increasingly popular way for people to connect socially. Instagram photos are constantly posted across various platforms, providing businesses with both verbal and graphic feedback of their services. With over 75 million daily users, the benefits of monitoring your Instagram analytics include:

  • Generating more visual brand exposure
  • Keeping track of how your visual brand profile is distributed by consumers
  • Being informed of your most loyal demographics and users
  • Knowing which keywords and hashtags used to your identify your brand are the most successful and which non-brand terms are commonly associated with your product.
  • Having real time information about problems that may be occurring at your brand location or services

Local Measure provides an aggregate view of any posts about your business, whether or not your brand is tagged in these posts. Our Instagram analytics tool gives you data on the number of posts made about your brand, numbers on daily engagement, and the estimated social reach of your posts across the platform.

Local Measure can also help you pick out your top influencers and loyal followers, giving you a direct avenue of communication for engaging with posts.

Our product also allows you the convenience of viewing not only photos, but videos within your dashboard. Simply clicking on the play button allows you to see the footage, after which you can immediately engage with the post.