Best Practice

Social Media Analytics

Why Social Media?

When a special occasion or personal experience takes place, we have the urge to share these moments with others via social media. Various platforms allow users to freely discuss their personal, leisure and retail experiences in a public forum. At Local Measure, we believe it is important to harness this information and monitor the conversations happening across social media about your brand.

Being aware of how your customers interact with and view your brand is essential, not only for improving your CRM but to develop your products and services too. Local Measure provides businesses with a comprehensive view of your customers’ conversations about your brand on social media, as well as solid analytics about your traffic on various platforms. We gather data from Foursquare, Facebook, Instagram and Twitter to help you develop a better idea of your customer interactions on social media.

Investing in social media analytics can help develop effective marketing strategies and provide valuable insights about your customers.

You can read more about Social Media ROI here