[noun] Beacons are devices that can be positioned around a property and transmit an individual’s specific location, often using a Bluetooth signal. Virtual beacons rely on a Wi-Fi network to transmit, rather than using a Bluetooth signal.
[compound noun] Intelligence exhibited by machines. Unlike traditional programming, it centres around machine learning. Artificial Intelligence allows machines to continuously develop and improve knowledge across vast and varied data sets.
[compound noun] Refers to the percentage of customers on-site that have not transacted with you prior to arriving. These customers are usually part of a group where one person has made the booking or purchase on behalf of the group. Free customer Wi-Fi is a way to capture the details of the shadow customer base.
[compound noun] A Social CRM is a sub-category of customer relationship management software that focuses on the data obtained from social media, using techniques and technology to enable organizations to engage with their customers.
[compound noun] Social Sign-On is a type of sign-on (or login) using a user’s existing information from their social media account such as Facebook or Twitter. This form of sign-on can be used to login to a third party website or Wi-Fi network instead of creating a new login account specifically for that website.
[noun] A computer program or artificial intelligence that can converse with you through text or auditory conversation.