[noun] Beacons are devices that can be positioned around a property and transmit an individual’s specific location, often using a Bluetooth signal. Virtual beacons rely on a Wi-Fi network to transmit, rather than using a Bluetooth signal.
[compound noun] Intelligence exhibited by machines. Unlike traditional programming, it centres around machine learning. Artificial Intelligence allows machines to continuously develop and improve knowledge across vast and varied data sets.
[compound noun] Refers to the percentage of customers on-site that have not transacted with you prior to arriving. These customers are usually part of a group where one person has made the booking or purchase on behalf of the group. Free customer Wi-Fi is a way to capture the details of the shadow customer base.
[compound noun] Location based social listening refers to the monitoring of mentions on social media, with the added measure of mapping all publicly posted social content to the specific property where it was shared. This is achieved through use of a geo-fence and/or Wi-Fi.
[compound noun] A Social CRM is a sub-category of customer relationship management software that focuses on the data obtained from social media, using techniques and technology to enable organizations to engage with their customers.
[compound noun] Social Sign-On is a type of sign-on (or login) using a user’s existing information from their social media account such as Facebook or Twitter. This form of sign-on can be used to login to a third party website or Wi-Fi network instead of creating a new login account specifically for that website.