ebook

The New Luxury: What it Means for Hotels

The future of luxury is fluid, revolving around the shifting behaviours of today's consumers. Hoteliers clinging to traditional notions of luxury in the form of marble vanities and silk wall coverings will be left behind, as today's consumer cares more about experiences and less about things.

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Inside the guide:

An overview of the facets of luxury
Consumer luxury mindsets and how they relate to travel
Strategies for addressing the current paradoxes of luxury travel
How to underpin a luxury strategy with a focus on personalization

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Find out how luxury is changing, what today’s guests want and how hotels can set themselves apart.

Ready to learn about the future of luxury? Download the ebook now

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