The New Luxury: What it Means for Hotels

The future of luxury is fluid, revolving around the shifting behaviours of today's consumers. Hoteliers clinging to traditional notions of luxury in the form of marble vanities and silk wall coverings will be left behind, as today's consumer cares more about experiences and less about things.

A person in a pool

Inside the guide:

  • An overview of the facets of luxury
  • Consumer luxury mindsets and how they relate to travel
  • Strategies for addressing the current paradoxes of luxury travel
  • How to underpin a luxury strategy with a focus on personalization

Find out how luxury is changing, what today’s guests want and how hotels can set themselves apart.

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