About Us.

We are a global team with offices in Sydney, Miami, London, Singapore, and Manila.

Our Mission

At Local Measure we are passionate about helping businesses uncover new insights about onsite customers and visitors. Our location-based customer intelligence platform acts as a finger on the pulse of what is happening on the ground in real-time, transforming the way that companies understand and engage with visitors at their physical venues in the digital realm.

Local Measure was founded in 2012 in Sydney, Australia, with a goal to create a revolutionary digital platform for location-based customer insights. Today we are a global team with offices in Sydney, Miami, London, Singapore, Dubai and Los Angeles and a customer base comprised of the world’s leading brands. We are a closely-knit team, working hard to fulfill Local Measure’s mission and having fun doing it.

Leadership Team

  • Jonathan Barouch CEO & Founder

    Local Measure’s fearless leader. A serial entrepreneur and successful start-up veteran, Jonathan is an advocate for innovation in Australia and is regularly featured in the press championing policy reforms. Always upbeat and full of enthusiasm, Jonathan loves his family, skiing (mastering the art of emailing from a chairlift), and the Cheesecake Factory.

  • Sara Axelrod COO

    Sara came to Local Measure HQ in Sydney all the way from Silicon Valley, where she was a founding member of Twitter’s sales team. Before that, Sara earned her stripes at Google, Red Bull, and Digitas. The token American on Local Measure’s exec team, she keeps the the team in the know about things like Thanksgiving, “real’ Mexican food, and Donald Trump.

  • Benn Eichhorn VP Product

    Benn has 12 years of engineering and product development experience for leading technology companies such as Euler Hermes and Van der Moolen. When he’s not creating visionary products for Local Measure, Benn can be found at Bondi Beach – surfing, training, or playing with his baby daughter Alba.

  • Bartek Marnane VP Technology

    With 16+ years of experience in technology, including executive-level roles at Ticketek and Moshtix (News Corp), Bartek is Local Measure’s infrastructure guru. Constantly up to date with the latest tech news, Bartek is also the most sarcastic member of the team, keeping the bar high for the rest of the company.

  • Peter Hughes VP Strategic Alliances

    A Welshman long settled in Australia, Peter is a well-regarded sales leader, having spent 16 years at Cisco and over 25 in the IT Industry. Peter is responsible for Local Measure’s strategic alliances and developing new indirect business globally. When he’s not working, he’s likely to be scuba diving in Asia and working on his suntan.

  • Gary Spero VP Asia (Singapore)

    Gary is a founding member of the Local Measure team, having worked alongside Jonathan for over 7 years. After helping Jonathan successfully scale and exit his last business, Fast Flowers, Gary has been integral to growing Local Measure from the ground up, most recently by leading our efforts in Asia.

  • Ian Michael Farkas VP Americas (Miami)

    Our Colombian-Australian VP of Americas runs Local Measure’s operations for North and South America out of Miami. Ian Michael brings 15+ years of sales and marketing experience for top travel and hospitality companies including Siteminder, Leo Burnett, and Laissez-Faire group.

  • Matt West VP EMEA (London)

    Local Measure’s leader in Europe and the Middle East brings over 20 years of digital experience, including over 6 years leading Yahoo!’s Content and Strategic Partnership efforts across EMEA, and previous roles at European media companies Tiscali and Northern & Shell. While he previously dabbled in breakdancing, these days Matt spends his free time with his family and his Miniature Schnauzer, Nimbus.

Advisory Board

Alan Moss VP Sales Americas Google, USA

Phil Richardson VP Product Management & Strategic Alliances Salesforce, USA

John Mims Former SVP Marketing Las Vegas Sands Corp, Singapore

Board of Directors

Kim Jacobs Chairman, Managing Director Inteq

Grant Harrod Chief Executive Officer LJ Hooker

Chum Darvall Deputy Chairman Homeloans Limited, previously Vice Chairman of Deutsche Bank

Jonathan Barouch CEO Local Measure

Craig Dower CEO Salmat