Hotels & Hospitality

Know your guests. Build brand loyalty.

Local Measure gives you the tools and data to create personalized guest experiences that increase guest satisfaction and drive loyalty.


Local Measure helps you take care of your guests.

Identify your on-premise guests

Recognize that each guest is unique

Deliver personalized experiences


Leading hotel operations and marketing teams
use Local Measure to:

Prevent negative reviews and experiences

86% people will hesitate to purchase from a business with negative reviews online

  • Local Measure gives your front line team real-time alerts about guest experience and satisfaction, so they can act immediately on guest feedback, rectify issues and stop bad reviews before they happen.

Scale personalized guest experiences

40% of guests are more likely to return when directly engaged during their stay

  • Local Measure allows you to understand who is at your venue in real-time so you can grow your loyalty program, amplify great guest moments, promote user-generated content and drive repeat visits.

Maximize insight and increase repeat bookings

74% hotel guests are receptive
to customized offers and
loyalty programs

  • Local Measure builds rich guest profiles and drives loyalty program opt-in. When integrated with your existing CRM systems, your marketing team can build cost-effective marketing campaigns and special offers to nurture loyalty and drive direct bookings.

Deliver convenient customer service

70% of customers prefer to message businesses than call them

  • Local Measure offers customers the convenience to engage with your business 24/7 using leading social media and mobile messaging apps. Powered by AWS, Local Measure’s travel and hospitality solutions increase customer satisfaction scores through personalization, contactless engagement, and faster customer service response times.
As an AWS Technology Partner, Local Measure brings additional omnichannel messaging capabilities to Amazon Connect to simplify contact center operations and increase agent productivity.

Find us on the AWS Marketplace

With the addition of Loopon by Local Measure, hotel teams can also:

Increase revenue

Maximize your revenue per available room with upsell offers and personalized pre-stay emails with in-built conversion tracking.

Manage online reputation

Measure and track your post-stay NPS and online reputation so you can continually improve and stay front of mind on review sites.

Local Measure acquired Loopon in December 2019. Loopon by Local Measure enhances the guest experience with continuous communication throughout the four stages of the guest journey - pre-stay, in-stay, post-stay and next-stay. Find out more here.

One hotel group using Pulse is getting a



Return on

“The greatest added value is to be able to respond to the wishes and needs of our guests during their stay.”
Dirk Beljaarts
General Manager at Novotel Amsterdam City
“Our experience with Local Measure is very good, we have experienced good results and an increase in RPS compared to last year, and I think Pulse helped a lot”
Nicolas Torio
General Manager at the Pullman Sochi Centre Hotel
“I really appreciate that Pulse gave us the opportunity to monitor guest feedback. Previously, if some problem happened the guest needed to search for a way to express it. Pulse was the best tool to let guests communicate their feedback.”
Yumi Yu
Guest Experience Manager, Fairmont Beijing
“We have certainly seen an increase in guest satisfaction through both our post-stay surveys and via online reviews. Our review rating via Revinate shows an increase from 4.37 to 4.44 year on year, and an increase of positive reviews from 83% to 86%.”
Shane Coates
General Manager, Hard Rock Hotel Bali

Ready to transform your guest experience?

Book a demo to see how Local Measure works for hotels and hospitality

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