In order to support effective marketing, sales, and service processes, businesses need to hear what customers are saying in real time. Since so much of the conversation is happening on social media, it is near impossible for companies not using social-listening platforms to find these conversations. Local Measure enables front line staff to see what people are saying using location-based technology. Our CRM software allows you to create customer profiles and immediately join in the conversation, whether or not the original social media post used a hashtag.