Topic

Customer Relationship Management (CRM)

In order to support effective marketing, sales, and service processes, businesses need to hear what customers are saying in real time. Since so much of the conversation is happening on social media, it is near impossible for companies not using social-listening platforms to find these conversations. Local Measure enables front line staff to see what people are saying using location-based technology. Our CRM software allows you to create customer profiles and immediately join in the conversation, whether or not the original social media post used a hashtag.

Key terms

CRM Software

[noun] CRM Software is software that helps businesses manage customer data, including records of customer interactions. The software can be used for a number of functions such as the automation of sales and analysis of the customer lifecycle.

Social CRM

[compound noun] A Social CRM is a sub-category of customer relationship management software that focuses on the data obtained from social media, using techniques and technology to enable organizations to engage with their customers.

Social Sign-On

[compound noun] Social Sign-On is a type of sign-on (or login) using a user’s existing information from their social media account such as Facebook or Twitter. This form of sign-on can be used to login to a third party website or Wi-Fi network instead of creating a new login account specifically for that website.

Wi-Fi Captive Portal

[compound noun] A webpage that is displayed to people trying to connect to an owned Wi-Fi network. Before internet access is granted, the webpage is used to gather authentication, payment or other credentials that both the host and the user agree to.

Further Reading

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