The more customer data companies have, the better they can understand their customers to improve their service. Protecting the privacy of such information is paramount to building a relationship with customers. The strongest of which are built on trust. So, trustworthiness is increasingly important to consumers, with a full 75% reporting that they will not purchase from companies they don’t trust to protect their data (ibm.com)

The Sharing of Customer Data And Information.

The more customer data companies have, the better they can understand their customers to improve their service. Protecting the privacy of such information is paramount to building a relationship with customers. The strongest of which are built on trust.

So, trustworthiness is increasingly important to consumers, with a full 75% reporting that they will not purchase from companies they don’t trust to protect their data (ibm.com).

Every day, customers share their personal information with various companies for different reasons. They do this because they trust that companies will do the right thing and protect that data.

Data breaches happen all too often and all businesses have a responsibility to protect their customers' data. Still, they also need to consider how much data they collect, how they store it and why.

Organizations must also ensure that the information they do collect and hold is secure and compliant with regulations. All businesses must ensure that they have the right data protection policies in place. That the data is appropriately encrypted and stored, and that they can comply with the industry's strictest data security standards.


What is Data Privacy and Why is it important?

Data privacy is the practice of handling data correctly. It includes how and whether data is shared with third parties, legally collected or stored, and any regulatory restrictions. In addition, businesses need to ensure that the information they collect and hold is secure and compliant with regulations.  

Protecting customer information is vital for many reasons. The first reason is that you want to keep your customers coming back to you. If someone's data is shared with people or organizations they don't want to share it with; they may stop using your product or service. In fact, a Forbes Insights report stated that 46% of organizations suffered damage to their reputation and brand value as a result of a privacy breach. (cpomagazine.com)
It's also essential to protect the privacy of your customers so that they don't feel like they have to share their personal information with you.

As more and more businesses move to the cloud, data handling and customer privacy are more important than ever. Generally, the responsibility of data is shared between the organization holding the data and the individual owner of the data. For that reason, legal

and compliance teams are very cautious about sharing PII with third-party suppliers as it invokes complications and risk.

Privacy and Engage for Amazon Connect

At Local Measure, we are dedicated to building customer trust through security and compliance. It's our commitment and our priority. "Do the right thing" is one of our core values. We play by the rules, even when it's easier not to.

Local Measure's award-winning Engage for Amazon Connect has been developed with security and privacy as a priority, allowing you to protect your business as well as the privacy of your customers.

As our commitment to privacy, Local Measure Engage for Amazon Connect adheres to the following certifications, compliance certificates and laws.

SOC 2 Type II

Engage for Amazon Connect maintains SOC 2 Type II compliance providing enterprise-level standards and security no matter your business size.

GDPR & CCPA

Engage for Amazon Connect prioritizes data privacy and transparency by adhering to GDPA, CCPA as well as the Australian Privacy Principles.

SSO

Engage for Amazon Connect improves IT security by supporting authentication (login) via SAML Single Sign-on (SSO)

Data sovereignty

Engage for Amazon Connect lets you select which region to deploy your instance in, thereby defining where your customer data is stored and which laws regulate you.

Data storage

Engage does not store any personally identifiable customer data.

Contact Local Measure today to find out more about our award-winning omni channel desktop, Engage for Amazon Connect.

For secure and easy procurement, visit Local Measure on AWS Marketplace