Case Study

Creating New Fans for The Racers Group

Building on the excitement of the TRG 007 Aston Martin

The Racers Group has a long history of success in professional sportscar racing. During Lime Rock Race Weekend, Local Measure, in collaboration with Cisco and La Salle Solutions, brought complete visibility of the venue's social media activity so that teams could engage with fans and build a lasting impression of the racing experience.

“What Local Measure is giving us is an opportunity to look at this track in Lime Rock with geo functionality and pull it all together with Cisco”Steven Robb, President, La Salle Solutions

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